About Brooke Shop

How we spend your money and make your gift do more

We hope you enjoy browsing through Brooke Shop and picking out the perfect gifts for the people in your life. Your kind purchase will help us care for working animals all over the world. We’d like to explain how.

We’ll spend your money where it’s most needed

When you buy a gift from Brooke Shop, you’re supporting our vital work for animals. Brooke Shop gifts are divided into four categories (see below). The funds we raise from your gift will directly support projects in that category:

  1. Tourism & Industry The dangers working animals face are largely hidden from public view. Your gift means that we can ease the suffering of horses, donkeys and mules working in harsh conditions such as coal mines and brick kilns.
  2. Communities You’ll help owners understand what their animals need. Not only will gifts in this category change the way owners look after their animals, they will also unlock owners’ compassion to create long-term change.
  3. Policy Change Your gift will help us put the role of working horses, donkeys and mules on the agendas of local and national governments. We also strive to create change globally via international organisations. This advocacy work is vital to ensure our work is sustainable at all levels.
  4. Innovation & Future Proofing We’re always looking at new and innovative ways to improve the lives of working animals. Your gift will help owners adopt sustainable animal welfare practices, and build resilience for the future.

Please note that there is one exception. One of our virtual gifts, Be a friend to two animals, is unrestricted which means the above information regarding categories doesn't apply. When you buy this gift from Brooke Shop, the funds we raise will be distributed across all of Brooke's work where the need is greatest, helping working horses, donkeys and mules.

Read about some of the animals and people we've helped